Look. It’s noisy out there, in the online world. In fact, the average digital consumer absorbs over 100k words per day on their digital device.

That’s a whole lot of information to digest!

As a result, your clients don’t mean to ignore your marketing messages … it just happens naturally.

Storytelling is a powerful way to cut through all of that noise and make a lasting impression.

Facts and figures go to the head. And, the brain tends to forget.

Stories, however, go straight to the heart. And, the heart remembers.

Maya Angelou got it right on when she shared, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Amen, girl.

Stories make you feel.

This is the power of storytelling and why it’s a must as part of your overall marketing and content strategy. Stories connect in a way that logic and bullets simply don’t.

But, you are SO close to your life story — it can be a real struggle to find the right parts to share and the right words to say.

And, then you have to figure out how to make it super-relatable to your ideal client, showcase your experience and superpowers (without coming across as all braggy), and call them into action. In other words: a takes some finesse!

Don’t worry: I’ve got you boo! Storytelling is my absolute JAM. I love stories! And, one of my “superpowers” is seeing yours with absolute clarity for you.

How it works:

• You fill out my Brand Sheet & Story Starter.
• We schedule a 60 minute consult to answer/ask additional questions. We’ll dig into your business goals + visions + brainstorm some life stories and start putting a branded story together that will appeal to your ideal client, connect with their heart, and ensure that they never forget you!

And, then let me handle the rest for you:

• I do some market research & competitive analysis to really get the voice right.
• I develop your Brand Messaging Guide (includes: brand voice, ideal client avatar, target demo insights, core competencies, keywords + power phrases, positioning statement, and overall messaging strategy) – this is the foundation of all the copywriting I do for ALL clients. Plus, it’s yours to keep and reference for any future content you create or hire out.
• I write your signature story. (Approximate word count: 750-1250 words).

What to expect:

• Stand out amongst the noise online. Get seen. Be heard.
• Inspire, motivate, and connect to your audience
• Become UNforgettable
• Be seen as an expert in your field, relatable, and someone people would love to work with.
• Have a go-to story that you can easily tell at a networking event, on stage, the basic storyline of a future book, and/or use in all of your marketing
• Build your brand awareness
• Expand your reach, increase your impact, and make more money

Deliverables:

• Brand messaging guide.
• Signature Story: Word wizardry meets content strategy as compelling copy is created. You can decide if you want to use the copy as your “About Us” page, “Home” page, “Bio” or in any other media of your choice (including as your scripted signature talk or video).

Investment: $1111

Still have Q’s? Let’s talk about it! Click here to get on my calendar for a discovery call.